NEW YORK – (24 JULY, 2021) – Timeshifter, the circadian technology pioneer best known for the most-downloaded and highest-rated jet lag app in the world, today announced the official launch of Circadian Awareness Day. Our circadian clock controls almost every biological system in our bodies — from our sleep-wake cycle and mood and performance patterns to our metabolic, immune, and reproductive systems, and even many of our genes, and there's a growing consensus amongst scientists that circadian science is the new frontier in human performance and personalized medicine.

“Every 24 July (24/7), Circadian Awareness Day will shine a light on the incredible effects our 24/7 circadian rhythms have on our safety, performance and health. It calls our attention to the negative effects of circadian rhythm disorders, such as jet lag and shift work, but also new scientific research and meaningful innovations in the CircadianTech space,” said Timeshifter founders Mickey Beyer-Clausen and Dr. Steven W. Lockley, BSc, PhD. Dr. Lockley is a world-renowned sleep and circadian neuroscientist and associate professor of medicine at Harvard Medical School.

“As we learn more about circadian rhythms, their importance in maintaining our health and wellbeing is becoming increasingly clear. Not long into the future, measuring and accounting for the differences in our individual circadian rhythms will become commonplace in all aspects of our lives, from when to sleep and exercise, and what and when to eat, to the interpretation of blood tests or when to take medications.” said Dr. Steven Lockley. 

Beyer-Clausen and Dr. Lockley were recently interviewed by Beth McGroaty, VP of Research at the Global Wellness Summit. The interview was published today and explores:

• How sleep (our cultural obsession) is not the same as the “circadian clock”—and only solutions that have the timing of light at their center can shift or “reset” our circadian rhythms.

• How our modern world is a circadian nightmare. Solutions that maintain or “reset” our circadian rhythms, a revolution not only for shift workers and jet-lagged travelers but for ALL of us, with our always-on, Zoom-at-5 AM, digital lives.

• How circadian science will transform medicine, with drugs, treatments and vaccines timed to your circadian cycle for maximum efficacy and safety.

• How the future is “circadian wellness”: When is the best time to do that high-intensity workout, eat that particular food, or have that important meeting.

Beyer-Clausen and Dr. Lockley will also keynote at the next Global Wellness Summit (November 30–December 3) in Boston, where they’ll share insight on how circadian neuroscience will drive the future of health and wellness.